Thanks to the blogosphere, interactive group websites and online social media, women are becoming increasingly educated about how to avoid what may be harmful to their families as well as how to lessen their family’s negative impact on the environment in which they live. They are vocal about their need for sustainable products at affordable prices, and companies are responding to meet the demand.

“Green sensibilities are trickling down to the general market,” observes Wendy Goldman Scherer, a partner at the Social Studies Group, commenting on the group’s new report, Green Mom Eco-cosm. The researchers concluded that while loyalty to classic brands remains, more moms are sacrificing brand preference for environmental considerations.

Find the full report at www.SocialStudiesGroup.com.