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Natural Awakenings Fairfield Cty/Housatonic Valley, CT

Local Business Launches New Packaging

Greenwich-based Munk Pack has debuted new packaging for its plant-based Protein Cookie line. The redesigned packaging embraces the brand’s adventurous nature, and highlights clear points of their Protein Cookies’ differentiations within the overall category. 

Understanding consumers’ evolving needs for better-for-you snack options, the front panel of the packaging features key product callouts that the product is plant-based; gluten-free; dairy-free; and contains no sugar, alcohols, 18 grams of protein and 6 grams of fiber per cookie. The new packaging has also replaced product illustrations with real product photography of the Munk Pack Protein Cookies. A refreshed logo in a bold font and design prominently features the brand’s signature chipmunk, a symbol of Munk Pack’s inspiration from nature. 

Munk Pack has also embarked on a partnership with Yosemite Conservancy, the philanthropic organization dedicated exclusively to Yosemite National Park. For 2018-2019, a portion of every Munk Pack sale will be donated to Yosemite Conservancy to support their grant for the No Limits Adventure Project. 

Munk Pack makes nutritious, ready-to-eat snacks for an on-the-go lifestyle. The Protein Cookie line offers four flavor varieties, including Coconut White Chip Macadamia, Double Dark Chocolate, Peanut Butter Chocolate Chip and Oatmeal Raisin Spice.

For more information or to find a retailer near you, visit

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