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Natural Awakenings Fairfield Cty/Housatonic Valley, CT

Pet Super Bowl Sold to Company with Connecticut Roots

Aug 01, 2017 03:41AM

Stratford-based Pet Super Bowl has been sold to Thomaston Feed, an independent pet supply company with Connecticut locations in Thomaston, Cheshire and Brookfield, and another location in Brookvale, New Jersey.

“We believe that their experience, length of time they've conducted business in the pet industry, very similar product mix, and emphasis on customer service at fair prices will fall in line with Lee’s philosophy of pet care and support of the local, loyal customers that have grown to be friends throughout the years. It has been an emotional roller coaster for the family and people who knew Lee since his passing. Thank you to everyone who has supported Pet Super Bowl all these years. We pass the baton—with confidence—to a company that will honor all his hard work throughout the years and continue to serve you and your wonderful pets,” says Elizabeth Baghdady, Lee Baghdady’s wife.

Mark Poveromo, the owner of Thomaston Feed, has been in business for over 25 years. He authored To Your Dog's Health, a book about canine nutrition and pet food industry trends. Poveromo also created the Canis line of raw food in addition to grain-free biscuits baked in California that contain organic ingredients.

“I knew Lee on a professional basis and was always impressed by his business savvy including, but not restricted to, his tremendous rapport with his customers. I was saddened to hear of his passing as Lee and I were the two ‘old timers’ in this tough industry here,” says Poveromo. “Despite the aggressiveness of online stores and big box stores, Lee continued to strive. He was a pioneer in the industry; I have big shoes to try to fill. I look forward to meeting all of his customers…I have put one of my best employees in to run the store for me. Many will recognize Josh Merril from my Thomaston Store.”

The store will have an official grand reopening in the fall after acclimating the Stratford location to Thomaston Feed’s diversity of products.

For more information, call 203-377-0821 or visit the store’s new Facebook page at Location: 1400 W Broad St, Stratford.

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