Chinese officials have announced dietary guidelines designed to reduce the country’s meat consumption by 50 percent. The campaign includes a series of billboards and advertisements featuring American celebrities Arnold Schwarzenegger and James Cameron.

“China’s move to cut meat consumption in half would not only have a huge impact on public health, it is also a massive leadership step towards drastically reducing carbon emissions and reaching the goals set out in the Paris agreement,” says Cameron.

Source: EcoWatch.com

This article appears in the December 2016 issue of Natural Awakenings.